ZALANDO
International Creative Productions has partnered closely with Zalando, Europe’s leading e-commerce fashion platform, across a range of high-impact initiatives.
Our collaborations have spanned experiential events, pop-ups, seasonal launches, digital activations, and fully integrated photo and video campaigns. From live production to post-production delivery, we crafted cohesive storytelling ecosystems designed to amplify each project’s voice across digital platforms, television, and paid media.
International Creative Productions led every aspect of execution. From large-scale event production and artist performances to influencer activations and multi-platform content creation, ensuring that each campaign resonated both physically and digitally, extending its cultural reach well beyond the moment.
SELECTED PROJECTS
ZALANDO BEAUTY POP EXPERIENTIAL STORE
A 3 day event in Milan, Italy where we set up an interactive pop-up experience in the center of the city. We took care of the creative direction, production, and logistics for the event. The event was developed to support the launch of their Zalando Beauty line, and featured live music, hair and make-up stations, studio photoshoots for attendees, and discussion panels from industry leaders.
ZALANDO DIGITAL CHRISTMAS EVENT
During a time when in-person gatherings were limited, International Creative Productions organized a fully immersive digital event for Zalando.
Renowned director Gabriele Muccino (The Pursuit of Happyness) led a group of Italian actors in a live-streamed digital table read. The script’s subject — and the core objective of the project — was to bring a global online audience behind the scenes of the filmmaking process.
The event culminated in the creation of a custom-built digital environment where attendees could log in through personalized avatars, interact via live video, and freely explore a fully branded virtual space. The experience successfully merged cinema, technology, and community, transforming a period of physical distance into a moment of shared cultural connection.
ZALANDO PREMIUM HOTEL
During Milan Fashion Week, International Creative Productions conceived and produced an immersive branded hotel experience for Zalando — a fully interactive environment that redefined retail, performance, and cultural engagement.
For the duration of the week, the space functioned as a living, breathing Zalando universe. Guests were invited to explore, purchase, and engage with curated collections seamlessly integrated throughout the hotel. Live theatrical performances unfolded across different rooms, with actors incorporating Zalando products directly into scripted scenes, blurring the line between fashion presentation and storytelling.
Customers, influencers, and celebrity guests were not mere spectators but active participants, becoming part of the narrative as the performances evolved around them. The experience transformed traditional brand interaction into a dynamic cultural moment.
The activation generated significant social media momentum and widespread media coverage, amplifying Zalando’s presence during one of fashion’s most important global stages and extending the impact far beyond the physical space.
