SAMSUNG

International Creative Productions created an immersive VR experience for the opening of the 365 Store in New York City during New York Fashion Week.

Leveraging the latest virtual reality technology, the activation transported customers, influencers, and celebrity guests into a fully immersive branded environment at the launch event. The experience extended the physical retail moment into a digital dimension, enhancing engagement and reinforcing the store’s debut with innovation-driven storytelling. The attendees got to experience what it feels like to be a supermodel during fashion week in first person.