LAST TANGO AT CLEMENT
For Valentine’s Day, The Unlikely Florist unveiled Last Tango at Clement — a fully integrated campaign rooted in cinematic storytelling and emotional intimacy.
Conceived as a cohesive narrative unfolding across physical and digital touchpoints, the campaign tells the story of two lovers at the beginning of a new chapter in their lives. Their new home stands nearly empty — yet rich with connection, anticipation, and the quiet poetry of memories in the making. On Valentine’s Day, the space comes alive with flowers, playfulness, and the warmth of shared presence.
Designed as a bridge between the digital and physical worlds, the campaign expanded far beyond traditional photo and video. The narrative was extended into a beautifully crafted digital and printed magazine, alongside a six-episode social mini-series that gradually unfolded the lovers’ story in intimate chapters. Each asset was conceived as part of a unified ecosystem — allowing the audience to experience the story across formats while maintaining tonal and visual consistency.
Through Last Tango at Clement, The Unlikely Florist amplified its voice within both its digital audience and its local Venice, CA community. The fully integrated Valentine’s Day campaign not only drove meaningful sales performance, but also deepened engagement and strengthened brand affinity.
This project stands as a strong example of how thoughtful storytelling, when maximized across media, can transform a seasonal sales moment into a culturally resonant brand experience — one that lives fluidly across platforms while nurturing real community connection.
