GENNY — Before the Runway

An intimate portrait of Creative Director Sara Cavazza Facchini during Milan Fashion Week.

Set against the intensity of Milan Fashion Week, Before the Runway follows GENNY Creative Director Sara Cavazza Facchini through the final moments leading to the presentation of the new collection.

Moving between preparation, backstage, fittings and the runway, the short documentary offers a glimpse into the creative process behind a fashion show, the decisions, details and emotions that exist before the audience ever sees the final result.

Rather than documenting the event from the outside, the film stays close to Sara and her world, capturing the transition from an idea and a collection into a fleeting live moment.

A portrait of creativity under pressure, and of everything that happens before the runway.

Produced by International Creative Productions
Milan, Italy