AUTRY — Venice Beach
Italian sensibility meets the California coast.
Set against the streets, courts and unmistakable energy of Venice Beach, Los Angeles, the campaign places Autry within a world where European style and California culture naturally intersect.
Originally born from the American tennis sneaker culture of the 1980s and later revived through an Italian creative vision, Autry has built its identity around the dialogue between heritage and contemporary lifestyle.
For this campaign, International Creative Productions brought that duality to Venice Beach, pairing the brand's vintage athletic character with the relaxed confidence, individuality and street culture of Southern California.
Photographed by Benjo Arawas, the imagery moves between fashion and everyday life, allowing the sneakers to exist naturally within the environment rather than simply presenting them as product.
The result is a visual story built around contrast: Italian refinement and Californian ease, heritage and youth culture, classic sportswear and the streets of Venice.
Production — International Creative Productions
Photography — Benjo Arawas
Venice Beach, California
